ChangeThis is the newest brainchild of Seth Godin (a.k.a. marketing guru, writer, all around good idea guy...). ChangeThis is a site about ideas. Their mission is "to spread important ideas and change minds."
The site offers various manifestos written by some of the leading marketing, business and management folks around with the goal of changing minds and spreading new ideas.
Click here (.pdf file) to read the manifesto of all manifestos - what the heck this is all about.
Should be interesting to see where this goes...
Best wishes to ChangeThis!