Waiting For The "Big Break"

Seth Godin had a great post the other day about getting noticed. People tend to think that their golden key to success is "knowing" a certain someone or that the secret to getting a product out there is all about who you know.

Seth suggests that our focus simply be kept on the following:

"...make great stuff, do your homework, build your audience and when you've got something worth talking about, people will talk about it."

What about your organization or idea? Are you all about making the "big break" or getting in with the "right" people? Take a step back and ask yourself, "Do I have something worth talking about in the first place?" If it's not worth talking about it doesn't matter who you know.

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