The Brand of Christianity

"What does the brand of Christianity stand for in America and what should it stand for? I think the religious right has captured the brand, so when a person hears the word 'Christian' they think anti-homosexuality, judgmental, angry, loves big business, feels the poor are to blame for their own problems, that sort of thing.

This is such a gross parody or caricature of the image of what a Christian follower should be. So we all have some serious work to do when we think about the brand identity of Christianity in our world today."

- Brian McLaren

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